Base Formula: Seattle Harbor Rack Price + Fixed Margin + Taxes
|
Fuel Type
|
Pricing Structure
|
Example Calculation
|
|---|---|---|
|
On-Road Diesel
|
Harbor Rack Price + $0.59/gal + WA Taxes ($0.68)
|
Rack: $3.50 + $0.59 + $0.68 = $4.77/gal
|
|
Off-Road Diesel
|
Harbor Rack Price + $0.59/gal + Sales Tax Only
|
Rack: $3.50 + $0.59 + $0.10 = $4.19/gal
|
|
DEF (Diesel Exhaust Fluid)
|
Flat Rate: $3.25/gal
|
Minimum: 10 gallons
|
(For occasional users, small projects)
|
Component
|
Price
|
Notes
|
|---|---|---|
|
Delivery Fee
|
$79 ($99 for <4hr notice)
|
Base fee includes first 20 miles from Kent depot
|
|
Mileage Surcharge
|
$2.50/mile beyond 20 miles
|
Calculated from Kent, WA central hub
|
|
Minimum Delivery
|
100 gallons
|
Applies to diesel only
|
|
DEF Minimum
|
10 gallons
|
Can combine with diesel delivery
|
|
Emergency Fee
|
$150
|
After hours (6pm-6am) or <2hr notice
|
|
Environmental Fee
|
$2.95/delivery
|
WA state compliance costs
|
*(For regular clients, 6-month contracts)*
|
Commitment Level
|
Delivery Fee
|
Minimum Monthly
|
Benefits
|
|---|---|---|---|
|
Bronze (500-999 gal/mo)
|
$49/delivery
|
$1,000 monthly
|
Scheduled weekly, priority routing
|
|
Silver (1,000-2,499 gal/mo)
|
$29/delivery
|
$2,500 monthly
|
Bi-weekly scheduling, 4hr notice window
|
|
Gold (2,500+ gal/mo)
|
$0 delivery
|
$5,000 monthly
|
Dedicated truck, 2hr notice window
|
(Annual subscription model)
|
Includes
|
|---|
|
$0 delivery fees on scheduled deliveries
|
|
50-gallon minimum (vs. 100 gal standard)
|
|
Priority 2-hour scheduling window
|
|
No emergency fees (24/7 access)
|
|
Monthly fuel management reports
|
|
Price protection option (lock in rates for 3 months)
|
|
Member fuel discount: -$0.03/gallon
|
|
Free fuel tank inspection (quarterly)
|
|
Annual DEF system check
|
|
Break-even Analysis: Membership pays for itself after ~8 deliveries.
|
|
Service
|
Pricing
|
Details
|
|---|---|---|
|
Overnight Yard Fueling
|
$249/night (flat)
|
Fuel unlimited vehicles in your yard 10pm-6am
|
|
Weekly Fleet Service
|
$199/week
|
Set day/time, up to 5,000 gallons
|
|
Fuel Management Portal
|
$99/month
|
Real-time tracking, reporting, analytics
|
|
CONSTRUCTION SITE SERVICES
|
||
|
Project Fuel Management
|
$299/month + fuel
|
Dedicated account manager, daily site checks
|
|
Generator Fueling
|
$49/service + fuel
|
Scheduled generator maintenance fueling
|
|
Fuel Tank Rental & Service
|
$200/Week
|
Includes 500-gallon tank, weekly service
|
|
EMERGENCY SERVICES
|
||
|
Emergency Delivery (<2hr)
|
$249 + $4.99/gal
|
60-120 minutes
|
|
Weekend/Holiday
|
$199 base fee
|
4-hour window
|
|
Run-out Service
|
$349 + fuel
|
Immediate dispatch
|
|
Zone
|
Base Delivery
|
2-Hour Emergency
|
|---|---|---|
|
Zone A (Central Seattle, Bellevue, Renton)
|
$79
|
$249
|
|
Zone B (Everett, Tacoma, Federal Way)
|
$69
|
$229
|
|
Zone C (Snohomish, Auburn, Kent)
|
$59
|
$199
|
|
Zone D (Outlying areas - Duvall, North Bend, Enumclaw)
|
$89
|
$279
|
|
Competitor
|
Delivery Fee
|
Min. Gallons
|
Fuel Markup
|
DEF Price
|
Membership
|
|---|---|---|---|---|---|
|
Onsite Fuel
|
$79
|
100
|
$0.59
|
$3.25
|
Yes ($799/yr)
|
|
Competitor A
|
$99
|
150
|
$0.89
|
$3.99
|
No
|
|
Competitor B
|
$129
|
200
|
$0.79
|
$3.75
|
No
|
|
Competitor C
|
$69
|
125
|
$1.09
|
$4.25
|
Limited
|
|
Gas Station
|
$0
|
0
|
Market + $0.30
|
$3.99
|
N/A
|
|
Option
|
Terms
|
Discount
|
|---|---|---|
|
Net 15
|
Standard
|
0%
|
|
Net 30
|
Established accounts
|
0%
|
|
Pre-pay
|
Monthly auto-pay
|
2%
|
|
Annual Contract
|
Paid upfront
|
5%
|
|
STRATEGY
|
|---|
|
Phase 1 (Launch - 3 months):
|
|
Offer aggressive promotional pricing
|
|
Build client base with loss leaders
|
|
Establish market presence
|
|
Phase 2 (4-12 months):
|
|
Transition to standard pricing
|
|
Focus on converting to PRO memberships
|
|
Implement value-based pricing for specialized services
|
|
Phase 3 (12+ months):
|
|
Premium pricing for established reputation
|
|
Expand service offerings
|
|
Implement dynamic pricing based on demand
|
The tiered approach ensures we capture both occasional users and lock in regular clients, while the membership model provides predictable recurring revenue and builds client loyalty.
GET RELIABLE ON-SITE DIESEL & DEF DELIVERY — ANYTIME, ANYWHERE IN KING, SNOHOMISH, PIERCE AND
SKAGIT COUNTIES
Reliable on-site diesel and DEF
delivery across Skagit, Snohomish,
King and Pierce County.
