COMPETITIVE PRICING PLAN
FOR SEATTLE MARKET

Fast, safe, and reliable mobile Diesel and DEF delivery that keeps your equipment, fleets, and generators fueled and ready to perform.

MARKET ANALYSIS & POSITIONING

Competitor Research Summary:

  • Average competitor delivery fee: $75-125 per delivery
  • Average fuel markup: $0.75-$1.25/gallon above rack price
  • Minimum delivery requirements: 100-150 gallons
  • DEF pricing: $3.50-$4.50/gallon*
  • Most offer no membership/loyalty programs
  • Service areas often limited or have zone restrictions

Our Market Positioning:

  • Premium service at low-market pricing
  • Transparency as key differentiator
  • Membership model to lock in regular clients
  • Emergency service as competitive advantage

COMPREHENSIVE PRICING STRUCTURE

1. FUEL PRICING MODEL

Base Formula: Seattle Harbor Rack Price + Fixed Margin + Taxes

Fuel Type
Pricing Structure
Example Calculation
On-Road Diesel
Harbor Rack Price + $0.59/gal + WA Taxes ($0.68)
Rack: $3.50 + $0.59 + $0.68 = $4.77/gal
Off-Road Diesel
Harbor Rack Price + $0.59/gal + Sales Tax Only
Rack: $3.50 + $0.59 + $0.10 = $4.19/gal
DEF (Diesel Exhaust Fluid)
Flat Rate: $3.25/gal*
Minimum: 10 gallons

Transparency Feature:

  • Current rack price published weekly on website
  • Monthly price protection available for PRO members
  • Price alerts when rack price drops >$0.10/gal

2. SERVICE TIERS & FEES

TIER 1: PAY-AS-YOU-GO

(For occasional users, small projects)

Component
Price
Notes
Delivery Fee
$29 ($39 for <4hr notice)
Base fee includes first 20 miles from Bothell depot
Mileage Surcharge
$2.50/mile beyond 20 miles
Calculated from Bothell, WA central hub
Minimum Delivery
10 gallons*
Applies to diesel only
DEF Minimum
10 gallons
Can combine with diesel delivery
Emergency Fee
$45
After hours (6pm-6am) or <2hr notice
Environmental Fee
$2.95/delivery
WA state compliance costs

Transparency Feature:

  • Current rack price published weekly on website
  • Monthly price protection available for PRO members
  • Price alerts when rack price drops >$0.10/gal

TIER 2: VOLUME COMMITMENT

*(For regular clients, 6-month contracts)*

Commitment Level
Delivery Fee
Minimum Monthly
Benefits
Bronze (500-999 gal/mo)
$29/delivery
$1,000 monthly
Scheduled weekly, priority routing
Silver (1,000-2,499 gal/mo)
$19/delivery
$2,500 monthly
Bi-weekly scheduling, 4hr notice window
Gold (2,500+ gal/mo)
$0 delivery
$5,000 monthly
Dedicated truck, 2hr notice window

TIER 3: DND, LLC PRO MEMBERSHIP

(Annual subscription model)

Annual Fee: $799/year

Includes
$0 delivery fees on scheduled deliveries
50-gallon minimum (vs. 100 gal standard)
Priority 2-hour scheduling window
No emergency fees (24/7 access)
Monthly fuel management reports
Price protection option (lock in rates for 3 months)
Member fuel discount: -$0.03/gallon
Free fuel tank inspection (quarterly)
Annual DEF system check
Break-even Analysis: Membership pays for itself after ~8 deliveries.

3. SPECIALIZED SERVICE PRICING

FLEET SERVICES

Service
Pricing
Details
Overnight Yard Fueling
$149/night (flat)
Fuel unlimited vehicles in your yard 10pm-6am
Weekly Fleet Service
$199/week
Set day/time, up to 5,000 gallons
Fuel Management Portal
$99/month
Real-time tracking, reporting, analytics
CONSTRUCTION SITE SERVICES
Project Fuel Management
$299/month + fuel
Dedicated account manager, daily site checks
Generator Fueling
$29/service + fuel
Scheduled generator maintenance fueling
Fuel Tank Rental & Service
$200/Week
Includes 500-gallon tank, weekly service
EMERGENCY SERVICES
Emergency Delivery (<2hr)
$149 + $4.99/gal
60-120 minutes
Weekend/Holiday
$199 base fee
4-hour window
Run-out Service
$349 + fuel
Immediate dispatch

4. ZONE-BASED PRICING

Zone
Base Delivery
2-Hour Emergency
Zone A (Central Seattle, Bellevue, Renton)
$79
$249
Zone B (Everett, Tacoma, Federal Way)
$69
$229
Zone C (Snohomish, Auburn, Kent)
$59
$199
Zone D (Outlying areas - Duvall, North Bend, Enumclaw)
$89
$279

5. COMPETITIVE ANALYSIS MATRIX

Competitor
Delivery Fee
Min. Gallons
Fuel Markup
DEF Price
Membership
Onsite Fuel
$79
100
$0.59
$3.25
Yes ($799/yr)
Competitor A
$99
150
$0.89
$3.99
No
Competitor B
$129
200
$0.79
$3.75
No
Competitor C
$69
125
$1.09
$4.25
Limited
Gas Station
$0
0
Market + $0.30
$3.99
N/A

6. PROMOTIONAL PRICING & INCENTIVES

LAUNCH PROMOTIONS (First 90 Days)

  • First delivery FREE (waive $29 fee )
  • Referral program: Both parties get up to $300 credit
  • Project bid matching: Beat competitor quotes by up to 10%

SEASONAL OFFERS

  • Winter Prep (Oct-Dec): Free fuel line anti-gel additive
  • Spring Startup (Mar-Apr): Free equipment fuel system check
  • Summer Projects (May-Aug): 5% discount on projects >5,000 gallons
  •  

INDUSTRY DISCOUNTS

  • AGC Members: 5% discount on all services
  • Veteran-Owned Businesses: 5% discount
  • Multi-site contracts: Volume pricing across locations
  •  

7. VALUE-ADDED SERVICES (Included)

With Every Delivery:

  • Free fuel quality check
  • Free spill containment setup
  • Digital delivery ticket & receipt
  • Fuel consumption tracking
  • Next delivery scheduling reminder

With PRO Membership:

  • Carbon footprint reporting
  • Equipment maintenance alerts
  • Fuel efficiency consulting
  • Regulatory compliance updates
  • Preferred vendor discounts

8. BILLING & PAYMENT OPTIONS

Option
Terms
Discount
Net 15
Standard
0%
Net 30
Established accounts
0%
Pre-pay
Monthly auto-pay
2%
Annual Contract
Paid upfront
5%

Payment Methods:

  • ACH/Electronic transfer (preferred)
  • Credit card (+3% fee) via POS and portal
  • Check
  • Company financing available for >$10,000/month

9. PRICE GUARANTEE & MATCHING

Our Guarantee:

  • Best price in Seattle for comparable service
  • 24-hour price match guarantee
  • If we miss a scheduled delivery: 50% off that delivery
  • If equipment is damaged during fueling: full repair/replacement

Competitor Match:

  • Provide current competitor quote
  • We’ll match price AND up to 5% discount
  • Valid for first 3 months of service

10. SAMPLE CUSTOMER SCENARIOS

Scenario 1: Small Contractor

  • Need: 150 gallons off-road diesel, Zone B
  • Standard: (150 × $4.19) + $69 + $2.95 = $701.25
  • PRO Member: (150 × $4.16) + $0 + $2.95 = $626.95
  • Savings: $74.30 (10.6%)

Scenario 2: Medium Fleet

  • Need: 2,500 gallons/month, 4 deliveries
  • Silver Plan: (2,500 × $4.19) + ($29 × 4) = $10,591
  • vs. Standard: Would cost $11,135
  • Annual Savings: $6,528

Scenario 3: Large Construction Project

  • Need: 10,000 gallons/month + DEF + tank rental
  • Gold Plan + Project Management: ~$42,000/month
  • Includes dedicated service, reporting, emergency coverage
  • Estimated savings vs. piecemeal: 18-22%

Need Fuel Delivered Fast?

GET RELIABLE ON-SITE DIESEL & DEF DELIVERY — ANYTIME, ANYWHERE IN KING, SNOHOMISH, PIERCE AND

SKAGIT COUNTIES