COMPETITIVE PRICING PLAN
FOR SEATTLE MARKET

Fast, safe, and reliable mobile Diesel and DEF delivery that keeps your equipment, fleets, and generators fueled and ready to perform.

MARKET ANALYSIS & POSITIONING

Competitor Research Summary:

  • Average competitor delivery fee: $75-125 per delivery
  • Average fuel markup: $0.75-$1.25/gallon above rack price
  • Minimum delivery requirements: 100-150 gallons
  • DEF pricing: $3.50-$4.50/gallon
  • Most offer no membership/loyalty programs
  • Service areas often limited or have zone restrictions

Our Market Positioning:

  • Premium service at mid-market pricing
  • Transparency as key differentiator
  • Membership model to lock in regular clients
  • Emergency service as competitive advantage

COMPREHENSIVE PRICING STRUCTURE

1. FUEL PRICING MODEL

Base Formula: Seattle Harbor Rack Price + Fixed Margin + Taxes

Fuel Type
Pricing Structure
Example Calculation
On-Road Diesel
Harbor Rack Price + $0.59/gal + WA Taxes ($0.68)
Rack: $3.50 + $0.59 + $0.68 = $4.77/gal
Off-Road Diesel
Harbor Rack Price + $0.59/gal + Sales Tax Only
Rack: $3.50 + $0.59 + $0.10 = $4.19/gal
DEF (Diesel Exhaust Fluid)
Flat Rate: $3.25/gal
Minimum: 10 gallons

Transparency Feature:

  • Current rack price published weekly on website
  • Monthly price protection available for PRO members
  • Price alerts when rack price drops >$0.10/gal

2. SERVICE TIERS & FEES

TIER 1: PAY-AS-YOU-GO

(For occasional users, small projects)

Component
Price
Notes
Delivery Fee
$79 ($99 for <4hr notice)
Base fee includes first 20 miles from Kent depot
Mileage Surcharge
$2.50/mile beyond 20 miles
Calculated from Kent, WA central hub
Minimum Delivery
100 gallons
Applies to diesel only
DEF Minimum
10 gallons
Can combine with diesel delivery
Emergency Fee
$150
After hours (6pm-6am) or <2hr notice
Environmental Fee
$2.95/delivery
WA state compliance costs

Transparency Feature:

  • Current rack price published weekly on website
  • Monthly price protection available for PRO members
  • Price alerts when rack price drops >$0.10/gal

TIER 3: DND, LLC PRO MEMBERSHIP

(Annual subscription model)

Annual Fee: $799/year

Includes
$0 delivery fees on scheduled deliveries
50-gallon minimum (vs. 100 gal standard)
Priority 2-hour scheduling window
No emergency fees (24/7 access)
Monthly fuel management reports
Price protection option (lock in rates for 3 months)
Member fuel discount: -$0.03/gallon
Free fuel tank inspection (quarterly)
Annual DEF system check
Break-even Analysis: Membership pays for itself after ~8 deliveries.

3. SPECIALIZED SERVICE PRICING

FLEET SERVICES

Service
Pricing
Details
Overnight Yard Fueling
$249/night (flat)
Fuel unlimited vehicles in your yard 10pm-6am
Weekly Fleet Service
$199/week
Set day/time, up to 5,000 gallons
Fuel Management Portal
$99/month
Real-time tracking, reporting, analytics
CONSTRUCTION SITE SERVICES
Project Fuel Management
$299/month + fuel
Dedicated account manager, daily site checks
Generator Fueling
$49/service + fuel
Scheduled generator maintenance fueling
Fuel Tank Rental & Service
$200/Week
Includes 500-gallon tank, weekly service
EMERGENCY SERVICES
Emergency Delivery (<2hr)
$249 + $4.99/gal
60-120 minutes
Weekend/Holiday
$199 base fee
4-hour window
Run-out Service
$349 + fuel
Immediate dispatch

4. ZONE-BASED PRICING

Zone
Base Delivery
2-Hour Emergency
Zone A (Central Seattle, Bellevue, Renton)
$79
$249
Zone B (Everett, Tacoma, Federal Way)
$69
$229
$59
$199
$89
$279

5. COMPETITIVE ANALYSIS MATRIX

Competitor
Delivery Fee
Min. Gallons
Fuel Markup
DEF Price
Membership
Onsite Fuel
No
Competitor C
$69
125
$1.09
$4.25
Limited
Gas Station
$0
0
Market + $0.30
$3.99
N/A

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SKAGIT COUNTIES